Application Deadline: November 17, 2017 at 5pm EST.
Apply online at: www.charlottesville.org/jobs
The City of Charlottesville is seeking a dynamic communicator who can provide timely information to our community and tell our City's story in an honest, open and compelling manner. Our next Director of Communications will work with our entire organization to successfully promote the City's initiatives and activities and to serve as the City's spokesperson. The director will be responsible for developing strong relationships within the City government and with the local, regional and national media. He or she will need to possess excellent verbal and writing skills; direct the City's communications strategies; and coordinate the City's public relations activities.
The City expects our new director to be proficient and innovative in the use of electronic media, especially social media, to deliver important information to our residents, businesses, visitors and employees. The director must possess an understanding of the changing methods of communications and how best to utilize them in a City that embraces new technology while understanding that not all of our residents have access to the latest tablet or smartphone.
The Director of Communications will provide leadership for the Office of Communications, managing a team that oversees the City's website, social media activities, print material and three cable television channels – government, public and educational access. The director will also manage the City's internal communications efforts by developing a comprehensive plan to deliver information to our employees. The Director of Communications reports directly to the City Manager and works on a regular basis with senior staff in the organization.
The starting salary range is $80,263.95 to $100,000annually, dependent on education and experience. The full salary range of this position is $80,263.95 to $178,554.28. The City offers an excellent benefits program, including the option for participation in a Defined Benefits or Defined Contribution Retirement Plan. Reasonable relocation assistance will be available.
Plans, coordinates, and counsels city departments on short- and long-term communications strategies to support the organization's overall goals, objectives, image and identity;
Advises the City Manager on communications strategy and leads the implementation of various strategies;
Develops both external and internal communication strategies, systems and tools that provide strong multi-platform communication with the community, City, employees and media;
Serves as the chief City spokesperson with all media, including broadcasting, online and print media;
Plans, coordinates, organizes and communicates information for large City events and programs, public service announcements and emergency messaging;
Creates a process for and implements strategies for the use and content of the City's website, social media, print material and three cable television channels – government, public and educational access – and other means of communication and outreach, for both internal and external communications;
May be required to be on-call and to work non-standard hours including weekends.
Performs related work as required.
Education: Any combination of experience and education equivalent to four-year degree in communications, public relations, journalism or English or related field.
Experience: At least five (5) years of experience in media relations, public relations or journalism.
Full-time residency within the City of Charlottesville is preferred but not required.
Skills: Requires complete functional knowledge of the workings of media & public relations; familiarity with a variety of the industry's concepts, practices & procedures; demonstrated capabilities as manager of both people & projects, including the ability to establish priorities, allocate assets properly with a keen focus on execution & detail; ability to think strategically, creatively & purposefully while managing multiple issues & projects; familiarity with new media tools including web sites; exceptional writing & editing skills; expertise in measuring & evaluating the effectiveness of media coverage; experience in developing PR plans & budgets; well organized, detail oriented & experience managing multiple complex projects while working under pressure.
Must be proficient in the use of electronic media, especially social media, to deliver important information to our residents, businesses and visitors. The director must possess an understanding of the changing methods of communications and how best to utilize them in a City that embraces new technology while understanding that not all of our residents have access to the latest tablet or smartphone.
To be considered, an application must be filled out online at www.charlottesville.org/jobs. Please include with your online application a cover letter, resume, salary history, and five (5) work related references. (Note: Applications without these elements will not be considered. Although a resume is required, it is not a substitute for completing the required information on the application).
The City of Charlottesville is an Equal Opportunity Employer and supports workforce diversity.
Additional Salary Information: The starting salary range is $80,263.95 to $100,000 annually, dependent on education and experience.
The City of Charlottesville is located in west Central Virginia, approximately 100 miles southwest of Washington, D.C. and 70 miles northwest of Richmond, Virginia. Situated within the upper Piedmont Plateau, at the foothills of the Blue Ridge Mountains and at the headwaters of the Rivanna River, Charlottesville was established as a town in 1762 by the Virginia General Assembly, and was incorporat...ed as an independent city in 1888. As a result of eight annexations, the most recent of which was effective in 1968, the City now encompasses a land area of 10.4 square miles. The City is autonomous and entirely independent of any county or any other political subdivision. It does not have the same boundaries with or is not subject to taxation by any county or school district, and is not liable for any county or school district indebtedness.