Guilford County is a high-performing local government organization that maintains a culture of embracing diversity, striving for equality, and inspiring individual and organizational excellence. Dedicated to internal and external communication strategy, the newly created Communications and Public Relations Director will oversee Guilford County's comprehensive public relations and communications strategy, working closely with County Administration to define, develop, and unify County branding, maximize media value for the County, and cultivate community engagement and high visibility for the County with a consistent voice. The new Director has the opportunity to help shape the Communications and Public Relations Department by hiring new staff and working with existing communication specialists in various departments to help improve internal and external communications and connections. This position will help the County achieve the Board of Commissioners' goals and live out the County’s core values, which include communication and transparency.
The Communications and Public Relations Director is responsible for creating and providing oversight for Guilford County’s Communications and Public Relations strategy, efficiently disseminating information on County policies and initiatives to the public and employees. Internal communications are a high priority, and the new Communications and Public Relations Director will lead the strategic plan around unifying Guilford County employees through integration and collaboration. The new Director will streamline external communication needs to support and enhance varied department goals. Communications Department activities will include writing and editing newsletters, news releases, annual reports, website and social media postings, any related event and presentation materials, as well as creating and managing community relations and public information campaigns through social media on behalf of the County and its departments. The Communications and Public Relations Director is the media relations contact, sharing information with community partners and residents, and leads the County’s communication efforts during times of crisis and emergencies.
The minimum to market expected hiring range is $91,590 – $159,690, depending on directly related qualifications, with an excellent benefits package.
How to Apply
Applications will be accepted electronically by Raftelis at raftelis.hire.trakstar.com. Applicants complete a brief online form and are prompted to provide a cover letter and resume. Open until filled with the first review of applications on February 10, 2022.
Experience and Education
Minimum requirements include a bachelor’s degree in Communications, Journalism, or a related field and eight (8) years of progressively overseeing public relations and communications functions in a complex local government or similar public service-oriented organization, with at least three (3) of those years in a supervisory capacity.
Preferred qualifications include demonstrated experience working in a leadership role in local, state, or federal government public communications and a track record of successfully applying systems-thinking approaches and cross-sector collaborations to improve services and resident outcomes. A master’s degree in a field closely related to public relations and communications is desirable. Demonstrated experience with brand development, multi-media communication, and the ability to reach multicultural audiences is preferred. Experience building a communications team, delivering both internal and external communication services, and a commitment to transparency and public services is also preferred.
Raftelis is an industry leader in financial, organizational, communication, and technology consulting for utilities and the public sector. We provide insights and expertise to help government agencies operate as high-performing, sustainable entities, and, ultimately, make their communities better places to live, work, and play.