Senior Marketing Manager, Digital Engagement and Marketing
International City/County Management Association
Location: Washington, D.C.
Type: Full Time
Who we are:
Founded more than a century ago, ICMA is the premier professional association for local government leaders, managers, staff, and stakeholders, serving more than 13,000 members globally. As a membership association, we provide research and knowledge resources, professional development and training, peer to peer engagement, and technical assistance. We are also a major implementing partner for many grant and contract funded programs on emerging and prevailing topics and challenges to create stronger communities.
At ICMA, we take the concept of local government leadership, management, and innovation further into the future. Through our mission and passion to advance professional local government, we help communities deliver innovative services, empower resident engagement, enable economic development, strengthen leadership, uphold ethics, and provide forward-thinking management.
We ensure a diverse and inclusive workplace by welcoming people of different backgrounds, experiences, abilities, and perspectives and by learning from each other, individually and collectively.
A Great Opportunity:
ICMA is seeking an ingenious Senior Marketing Manager, Digital Engagement and Marketing to lead and drive the strategic digital marketing vision for ICMA by analyzing campaigns and finding new insights that improve the efficiency and effectiveness of content marketing. The position manages complex integrated strategies across ICMA business teams and vendors to deliver on ICMA’s marketing and communication business goals. The position directs the development of concepts into full-fledged digital activations, using a wide range of storytelling mediums to drive results. This position requires a resourceful self-starter with strong management and marketing skills. The ideal candidate is a seasoned marketer with a solid understanding of the marketing and communications discipline, and proven skills in the successful implementation of traditional marketing techniques as well as new media.
The Senior Marketing Manager, Digital Engagement and Marketing reports to the Director, Brand Management, Marketing and Outreach.
What you'll do:
Lead a team to develop and implement digital marketing strategies and campaigns to raise awareness about ICMA, relevant local government issues, and highlights of ICMA programs, services, and members.
Develop strategic recommendations that reflect both the knowledge of each business team’s objectives as well as creative thinking to continuously drive the business; proactively share ideas and recommendations with marketing and outreach leadership and business team members.
Position is delegated authority to hire for approved positions, supervise and develop staff, and develop, manage, and distribute funds allocated in the budget.
Oversee the day-to-day operation of projects involving ICMA’s website, social media properties, member communities and non-owned channels.
Work closely with Outreach leadership to define team goals, objectives, projects, and budgets.
Serve as staff liaison for digital strategies ad hoc teams.
Identify opportunities for membership professional development and business development; research policy, and global programs to enhance resources, programs and product offerings.
Craft channel promotional plans in collaboration with owned channel leads (email, social, web) & paid media.
Keep current in digital technology, competitors, and general market trends to ensure the development of a digital strategy and roadmap that drives continuous innovation and improvement.
Collaborate with agencies, vendor partners, and the internal marketing team to improve digital performance.
Manage ad hoc requests and prioritize projects according to business needs, including developing business requirements for reports based on client needs and specifications.
What you need to be successful in this role:
Bachelor's degree in business administration, marketing, communications, public relations, or related discipline
Eight (8) or more years of progressive experience in developing and overseeing marketing and/or digital marketing teams and strategies
Professional Certificate in Digital Marketing
Skill in use of Adobe Creative Suite and Web development
Knowledge, Skills, and Abilities (KSAs)
Demonstrated knowledge of marketing management and strategy development
Demonstrated knowledge of digital marketing techniques
Ability to successfully establish and maintain effective working relationships with strategic partners, staff, and ICMA members
Effectively lead or participate in cross-functional teams to implement complex projects to meet Association goals with successful results
Effectively coaches and mentors employees and determines team priorities and workload
Ability to work effectively and collaboratively in a team or independently
Strong management and leadership skills, including problem-solving skills and ability to exercise sound judgment in decision-making
Strong written and verbal communication skills
Skill in SEO and google analytics
Proficient in Email marketing
Demonstrated ability to compile and analyze data, KPIs, and make sound decisions regarding strategic direction forward
Experienced in the development, execution, and measurement of multi-dimensional strategic marketing initiatives
Strong visual capabilities for data analysis and presentation
Effective organizational and project management skills including demonstrated ability to multi-task, prioritize effectively, and meet deadlines consistently
Physical Requirements/Work Environment
The work environment and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is typically performed in a virtual home office environment free from hazards or unpleasant environmental conditions
Work requires travel up to 10% of time, primarily within the U.S.
What we can offer you:
Remote work environment
A collegial working environment where teamwork and individual contributions are valued
A competitive salary
A comprehensive benefits package that includes employer sponsored health, dental, life, disability, and employee assistance benefits
Paid time off to include vacation, sick leave, holidays, and floating days
Generous retirement plan
Opportunities for ongoing professional development
This position is based out of ICMA’s headquarters, located in Washington, D.C. At this time, all ICMA staff are working remotely. The selected individual must be able to work the core business hours from 8:30 am to 5:00 pm EST. Our office will remain operational and accessible for staff to use on a voluntary basis.
The selected candidate must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
At ICMA, we strive to promote and sustain a culture of diversity, inclusion and belonging every day. ICMA is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, religion, sex/gender, sexual orientation, gender identity or expression, age, disability, protected veteran status, or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists, and National Guard) as well as military spouses to apply for ICMA job opportunities.